Whether you’re a lawyer or a truck driver, social media is part of all our lives.
Where CB radio used to connect truck drivers to the rest of the world, today, Instagram, Twitter, Facebook and Snapchat allow drivers to joke, moan, sympathise and argue with others – at the same time as documenting their experiences on the road.
1 Combat feelings of loneliness
Social media is making us lonely, say the headlines. I say: Try telling that to a trucker. While too much time spent on Facebook might increase loneliness for some people, if you’ve just spent the last ten hours behind the wheel of a truck, social media allows you to stay in touch with loved ones and keep loneliness at bay.
2 Stay in touch with friends and family
The most obvious benefit of using social media is that it helps you stay up to date with everything happening at home. Spending weeks at a time alone on the road can take its toll. But add a platform that allows you to post pictures, messages and videos (and see posts from others in return), and suddenly you feel a little bit more connected. All you need is WIFI connection.
3 Meet and network with other truckers
As well as keeping you in touch with existing friends, social media allows you to make new friends – more specifically, fellow driver friends. You can either join groups on social media sites or sign up to sites specifically designed with truck drivers in mind. Once part of an online group or community, you’re free to chat about whatever is on your mind with people who know exactly what it’s like to be a driver.
Speaking to those who understand the trucking lifestyle can help boost morale. And if things aren’t going your way, you’re bound to find others who have had a similar experience and can offer words of advice or support.
4 Make money from it
Some drivers have built large audiences on social media. They’ve created their own online personality and tell interesting, engaging stories about their time on the road. With enough people following you, you essentially create an online brand – a brand that has the potential to be monetized…
Of course, for all the good it brings, there are also downsides. You’re in control of what you say, and if you say the wrong thing, there may be consequences.
The rules are: never bad mouth clients or the company you work for; never post content that compromises your own safety or the safety of those around you; and always try to paint a well-rounded view of the industry, mixing good experiences with bad.
Love it or hate it, social media has its benefits. But remember, whatever you post, someone will be watching…