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Technology / Uncategorised

A head for safety?

A head for safety?

Driving a truck can be exhausting, can’t it? Falling asleep at the wheel simply isn’t an option. If only there was a simple way to alert drivers when it was time to pull over. Maybe something that would keep your head warm, too?

Guess what? I’m not alone thinking these thoughts. In fact, Ford had the idea way before me, and has created the SafeCap.

Not only is the cap functional, it could help save lives. By sensing head movements that are linked to tiredness, the cap alerts the driver with a sound, light and vibration.

The SafeCap is a collaboration between Ford and creative agency GTB, based in Sao Paulo, as a way of celebrating 60 years of truck manufacture in Brazil. By assessing, monitoring and mapping head movements when driving compared to head movements when feeling drowsy, the team were able to create technology to respond to certain motions.

For now, the SafeCap is just a prototype. Albeit one that has already received plenty of attention, as well as thousands of queries about where to buy one. There is no confirmation whether Ford will take the cap into mass production, but it does plan to share it with other countries once it has refined the product.

For now, it’s just nice to know someone cares. Wait, what’s that you say? It’s more about Ford caring for and promoting its brand? I guess so, but it’s still a pretty nifty idea…

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