Amazon has denied it plans to undercut the road freight market after the launch of its new online freight brokerage service.
This move into the road freight market pits Amazon against companies such as Uber Freight, CH Robinson and XPO Logistics.
According to FreightWaves, Amazon’s live trial of its service matching truck drivers with shippers saw it undercutting prices by 26-33%.
Amazon denies this is the case, but FreightWaves begs to differ, saying the company “is under pressure to re-accelerate its top line revenue.
“Amazon is not trying to realise fat gross margins on its brokerage. Instead, it is massively undercutting market prices.”
But while Amazon wants to boost profit, it also needs to make friends in the transport market. Hmmm, good luck with that…