How would you feel if you had a camera in the cab watching and tracking your every move? It all sounds a bit Big Brother, but new research shows that it could make a lot of business sense.
In a recent report compiled by Commercial Motor and sister title Motor Transport, more than half (56%) of HGV operators said they saw improvements in driver behaviour from fitting camera systems in their vehicles.
This was found to be the biggest benefit from the technology, followed closely by a reduction in incident reporting, cited by 47% of the respondents.
A decline in personal injury claims was third on the list, followed by improved fuel economy, reduced incident investigation time and ability to refute false claims.
Perhaps it’s little surprise, then, that more than three-quarters of operators surveyed said camera technology undoubtedly brought value to their organisation.
On a scale of one to five, where one represents no value and five means it is invaluable, the average rating stood at 4.2: A significant 43% scored the technology as five – ‘invaluable’; 33% gave it a high score of four; 22% opted for a middling score of three; 2% rated it a low two; and only 1% found the technology to have no value at all to their business.
Somewhat surprisingly, though, only around a third (32%) of the operators surveyed were offered lower insurance rates, with 41% seeing no benefit from cheaper premiums.
From a purely business perspective, there appeared to be plenty of reasons to invest in camera technology. But, before operators rush out and purchase devices for each of their vehicles, it would be worth them gauging the reaction from drivers.
What would be your response if asked for your thoughts on the technology?