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Social media: The good, the bad and the ugly

Social media: The good, the bad and the ugly

Ever thought you’d like to try your hand at winning at social media? Plenty of people have. Some with success; others less so.

In the world of trucking, there are social media stars who’ve managed to monetise their working lives. By describing the ins and outs of life as a trucker – in the finest of detail – they have created communities and opportunities to laugh, learn and share. 

Because let’s be honest, a trucker would never struggle to create content for a YouTube channel or Instagram feed. All sorts of weird and wonderful things happen out there on the road. It almost seems a shame not to share…

Even if you don’t want to make money from it, social media can benefit truckers in lots of ways. It’s a good way to stay focused mentally when away from the wheel. Plus, it’s an easy way to keep family and friends back home aware of where you are and what’s going on.

It can also be a good thing if regulators and the media pay attention to what drivers are putting out there. It’s an instant in-road to the key issues facing truck drivers today. And, if the industry is keen to attract younger drivers into the fold, then stories and insights from trucking influencers are a good way of going about it.

However, there’s also the flipside of social media to consider. The trolls. The haters. The people who don’t seem able to say anything nice, ever. I don’t even know where to start with them.

Social media can be easy to misuse, whoever you are. People are watching what messages you put out. You’re telling a story, and if it’s the wrong one, there will be consequences.

So, if you are using social media, there are a few simple rules to follow:

  • Never bad-mouth clients or the company you work for
  • Never post images or videos of driving offences
  • Never post anything about driving dangerously or harming others on the road

Following these rules is important for professional drivers, but they apply to anyone who drives a vehicle of any kind.

Social media is a powerful tool that can make the trucking industry a better place. As long as it’s used the right way.

What’s your take on social media in the world of trucking?

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