Uber is launching a freight platform in Germany in the race to get a share of Europe’s €350 billion trucking market.
Germany will be Uber Freight’s second market to go live in Europe – it first launched in the Netherlands. According to Reuters, the company is planning further expansion once operations are running smoothly in Germany.
However, not everywhere is receptive to Uber’s advances. When Uber tried to establish its ride-hailing services in Germany, it was met with opposition from taxi companies, politicians and the courts. This time, the company has taken a different approach launching its freight service, consulting with German officials and industry members to first win support.
Uber Freight will compete with local players such as Berlin-based startup sennder.
Freight platforms aim to digitise an industry which sees empty trucks for 21% of the distance they travel. In the US, Uber Freight connects 48 states and generates over $125 million in quarterly revenue.